How I Work
Every placement earns its keep. Or it doesn’t get made.
Pre-Screen: Fast Kill Test
If the site’s bones are bad, we stop.
TLDs with no editorial reach, broken homepages, or 2009-level load times? Out.
Intent Audit
We read the homepage like a reader would.
Sites that want to be read stay. Ones faking editorial for link sales? Gone.
Visual & Structural Integrity
We judge the layout, spacing, and structure.
If it looks like a template swap job or a traffic trap, pass.
Brand & Identity Check
A real logo. A real About page. A person or team behind the content.
If the who behind the site is invisible or incoherent, so is your link.
Social Signal Scan
We click every social icon. No posts or ghost followers? Red flag.
Growth Curve
We chart the last 12 to 24 months of organic traffic.
Spikes mean gimmick. Flatlines mean forgotten. We look for real momentum.
Anchor Profile Scan
We read how others link to the site.
Cheap backlinks and online casino? Walk away.
Keyword Fit
Traffic isn’t enough. What is the traffic for?
If the top terms don’t align with intent or audience, we’re done.
Content Review
We open and read at least three posts.
If it feels AI-generated or built around link slots, skip.
Monetization Check
We don’t mind monetization. We mind how it’s done.
No disclosure, no structure? That’s not a media partner. That’s a vending machine.
Topic Consistency
We score the last 30 posts. If it’s all over the map, it’s not niche.
Link Behavior
We inspect placement velocity. If 100 links show up in a week, something’s wrong.
Network & IP Check
We check for patterns. Same content, same IP, same design? That’s a PBN.
Gut Check
Last filter: Would we link here without metrics?
The Placement Code
We don’t place and pray. We propose and explain.
Every placement comes with reasons: where it lives, why it fits, and how it helps.
If something feels off, we flag it. If it feels forced, we pass.
If the only argument is DR, it’s not good enough.
Sometimes we bend, but never on relevance.
If a site has DR54 but hits your niche like a glove, we’ll take that over a DR82 with zero voice. Because context beats clout, every time.
We value voice over volume, intent over indexation, and context over charts.
Because a real link doesn’t just appear. It belongs.
And that’s the only kind we place.
Ready for links that won’t need cleanup?
Start your retainer or request a sample sheet.
Let’s build trust, not just traffic.